Copywriting concepts that we live by

While most people love to shop, they don’t like high pressure sales tactics. They love to buy things because buying implies control. Being sold to though is just the opposite.

I think we’ve all encountered high pressure sales representatives at some point in our lives, possibly in a furniture store shopping for a new bedroom set or in a car dealership looking to purchase a new car.

While those tactics might work on some people, most of us retreat and
vow never to do business there again.

The most successful sales representatives don’t make you feel like you’re being forced into anything. They work hard to establish know, like and trust factors by sharing the features and benefits their prospects need to make a good decision.

Pride, vanity, lust and envy are very important sales motivators

As are greed, the desire to be richer, more successful, happier, more secure, more independent.

And the fear of losing something; money, independence, friends or happiness can also be a very powerful motivator in the direct-marketing world.

As copywriters, the text we write will appeal to your prospect’s feelings and desires. In other words, we’ll sell to the heart first and not to the head. In sales circles, that’s called selling the sizzle and not the steak.

Communication is key, so here are some of the queries we’ll ask you upfront:

• • How often do you want to receive updates?
  • What is your preferred form of communication?
  • How do you prefer to send and receive documents?
  • What is the expected turnaround time for each major milestone of your project?
  • If I send a request for additional information, what’s the average response time I should expect from you?

Micro Moments are Changing the Landscape of the Web

As early as 2015, Google reported a fundamental change in the way people were consuming media.

Instead of longer sessions online, people were accessing the internet in fragmented moments throughout the day, largely on mobile devices. Google named these brief interactions “micro moments”.

Today, the average smartphone user checks their device 63 times per day.

And the average time one person spends on a cell phone and tablet combined is over 4.5 hours per day. This is often broken up into short micro moments throughout the day that often last only 70 seconds.

People take these micro moments to quickly find out things they want to know and those typically fall into one of the following four categories:

• • I-want-to-know moment: “How much does it cost to paint a bedroom?”
  • I-want-to-go moment: “Where is a good used car dealership near me?”
  • I-want-to-do moment: “How do you throw a curveball?”
  • I-want-to-buy moment: “Where can I buy brake shoes online?”

Micro-moments are changing the way people access websites.

A site has an extremely short window of opportunity to catch a potential visitor’s attention, both on a search engine results page and on the site itself.

We create web pages that answer these types of search queries.