Search Engine Optimization

Infusing Markets LLC takes a broad approach to search engine optimization.

We use a wide variety of SEO tools to analyze and structure your site for success, then tweak our strategy as the market evolves. Search engine optimization is NOT a do it once and leave it forever proposition.

Need assistance ranking higher in Google search queries?

Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing.

Here’s the catch – do you recognize any of the terms above like Penguin, Hummingbird, Panda, Meta Tags, White Hat, RankBrain, BERT or 301 Redirect? If not, you could be adversely affecting your site’s performance and your organization’s bottom line.

Optimizing and tweaking your site for keyword phrases that rank high in SERPS (search engine results pages) AND draw targeted traffic is our mission. Key phrase selection and evaluation is the core foundation for cost effective online marketing strategies, targeting organic traffic that’s highly relevant to your products and services, and converts well. In plain English, it helps your business succeed.

Simply building a beautiful website, then getting thousands of visitors to your site overnight rarely happens.

New sites normally rank in the upper millions on Alexa when first put online (not good). But there are proven ‘white hat” strategies that can absolutely rocket you above your competition. Unfortunately, Google routinely changes their algorithms, and unless you’re in the SEO industry, differentiating what worked yesterday from what works today means that if you use the wrong strategy, your site could be banned. Some very well known retailers found that out the hard way in 2011, by using “black hat strategies” that cost them millions in lost online sales when they were penalized by Google.

SEO strategies need to encompass not only your site, but your competition’s sites as well.

If they rank higher than you in SERPS, why? Is it the quantity or quality of their backlinks? Possibly their social networking efforts? How old is their domain name, and does this really matter? Are you in a competitive marketplace? We can help.

Our Mission

The goal of any successful SEO campaign is enhanced brand awareness with the result being improved return on investment for your advertising dollar.

In order to effectively structure an optimization strategy, we first propose performing an audit to include a marketing survey. We’ll analyze where your business or organization ranks today in terms of on page and off page SEO, keywords, domain authority and brand awareness on social media platforms among countless other metrics. This is to set a baseline so we can measure results going forward. You can’t effectively manage what you can’t measure, and that’s what fundamentally separates static ads from digital interactive advertising.

One of our prime goals will be to minimize bounce rate and improve time-on-site, but equally as important will be to maximize brand awareness across multiple platforms. The simplest way to accomplish is to publish value-add content on your site and/or blog and distribute that to various social media portals – primarily Facebook, Twitter and LinkedIn.

We are results driven

The steps we recommend to improve your site’s ranking

First, we recommend analyzing what you are already doing to apply what we call “triggers of influence.” Those are:

Reciprocity
Commitment and Consistency
Social Proof
Authority
Know, Like and Trust Factors
Scarcity

Second, we review a Marketing Survey that we’ll ask you to complete. That survey will show where your company or organization currently stands in terms of:

Market research and methods
Website updates and analysis
Email strategies
Online and offline advertising methods and budgets
Content creation
Social media marketing
Local business listings
Mobile responsiveness
Press releases and media kits

And then we ask what you perceive as your biggest marketing challenges and concerns.

Third, we’ll perform an audit on your website to uncover any potential issues with on-page SEO.

This can be everything from keywords, internal and external link structure, readability, design, grammar, navigation, H tags and meta info – up to and including page speed.

Fourth, we’ll perform a competitive analysis to determine who is outranking your company or organization and then formulate strategies to replicate and improve on their strategies.

You’re already outranking those below you, so our emphasis is focused on those sites that currently outrank yours. What are they spending in terms of advertising dollars and where? How is their site structured differently than yours? Which of their keywords rank well?