Helping brands to Achieve SUCCESS
Infusing Markets LLC helps businesses be found where their customers are looking.
We do that by infusing value-add content, design, SEO and mobile marketing strategies so that prospective clients can find your online business. How?
By either creating or auditing existing content to increase and retain viewership
By performing a marketing survey to set a baseline
By creating highly customized, responsive WordPress websites that are easy to maintain, optimized for search engine visibility and are conducive to maximizing conversions. Or by auditing and optimizing your existing website.
By analyzing what your competition is doing to rank above your site
By performing website audits and implementing strategies to take advantage of current trends AND changes in Google’s ranking algorithms.
And much more . . .
Our mission is to help you navigate the digital interactive marketplace to maximize your efforts and increase the return on your advertising investment. In short, to help you succeed in your business.
We create value-add content that resonates with targeted prospects to make your product or service irresistible to them.
Our copywriting essentials include:
• Headlines that uniquely promise a benefit, solve a problem, or deliver a desired outcome.
• Customer-focused messages that speak to prospects one-on-one through stories, testimonials, examples, painting a picture, etc.
• Helpful, scannable information that guides readers through a user-friendly structure/easy-to-read format.
• Unique positioning that sets the company or product apart from all the rest, answering for the reader, “Why should I choose THIS option?”
• Calls-to-action that guide visitors to take the next steps (convert), such as signing up for a subscription, downloading a report, watching a video, posting a comment, or making a purchase.
• Search Engine Optimization — weaving the most relevant SEO keywords and sales messages into helpful sales copy, tags, captions, links, etc.
• Design that supports all of these essentials (not overshadows them).
Copy is critical to sales
Social media can help with brand awareness and it can drive some traffic, but to sell big numbers of a product, you may need 2,000 to 3,000 words of copy on a web page.
No two companies fit into the same marketing strategy.
Hair salons, real estate agents, floral shops, restaurants and dentists target very diverse demographics.
Infusing Markets LLC recognizes that your business is unique, so we offer additional services like writing and distributing press releases, proofreading copy for spelling and grammar, performing tune ups on existing websites; fixing broken links, updating contact information or adding video to make your site more dynamic.
Essentially, we do what it takes to optimize your online presence, leaving you to do what you do best and that’s running your business.
IS YOUR SITE MOBILE RESPONSIVE
It’s amazing how many desktop websites don’t display properly on mobile phones and that can be and is a critical issue as everyone and their brother carries some sort of mobile device with them 24/7/365.
We can test your site on multiple devices to ensure your online business displays properly.
Bottom line? There are more mobile devices than there are people in this world, and mobile search has far surpassed desktop search.
I guarantee you that your competition is mobile responsive. Don’t leave anything on the table for them. Let us help you.
NEED HELP BUILDING, MAINTAINING OR OPTIMIZING YOUR WEBSITE?
What we call website maintenance is what others sometimes call website tune ups.
What we’ve seen happen quite frequently is that newly registered businesses realize they need an online presence and someone in their immediate circle of family and friends volunteers to put a website up for them, or they’ll hire a firm or individual who does a decent job – BUT those individuals disappear over time leaving those business owners to fend for themselves.
It’s hard enough running a successful business today besides having to learn how to manage a website on top of all of that.
Effective marketing involves a steady stream of customer-focused copywriting, delivered to targeted audiences through a thoughtful mix of channels.
Content creation is the key element in all marketing processes. Its goal is to attract the attention of a prospect who could potentially become a client, empathize with their situation and then offer custom solutions to set up win-win partnerships.
Although content doesn’t directly sell, it’s a major part of any marketing plan because it preps prospects for the sale and then supports them post sale.
The challenge for most entrepreneurs, businesses and organizations is creating high-quality content. Content isn’t restricted to blog posts. It may also include:
• Social media posts
• Articles for publication on other blogs
• Web pages that can rank well in search engines
• Press releases
• Reports, checklists, and other downloadable resources
• E-books and guides
• And much, much more
Together, these add up to a lot of content, all of which moves prospects along the customer journey: from prospects to customers to raving fans.
Raving fans will share your product or service with their sphere of influence, which you would never be able to reach on your own.
Infusing Markets LLC takes a broad approach to search engine optimization.
We use a wide variety of SEO tools to analyze and structure your site for success, then tweak our strategy as the market evolves. Search engine optimization is NOT a do it once and leave it forever proposition.
Simply building a beautiful website, then getting thousands of visitors to your site overnight rarely happens.
WANT TO RANK HIGHER?
Optimizing and tweaking your site for keyword phrases that rank high in SERPS (search engine results pages) AND draw targeted traffic is our mission. Key phrase selection (BERT) and evaluation is the core foundation for cost effective online marketing strategies, targeting organic traffic that’s highly relevant to your products and services, and converts well. In plain English, it helps your business succeed.
SEO strategies need to encompass not only your site, but your competition’s sites as well.
If they rank higher than you in SERPS, why? Is it the quantity or quality of their backlinks? Possibly their social networking efforts? How old is their domain name, and does this really matter? Are you in a competitive marketplace? We can help.
The goal of any successful SEO campaign is enhanced brand awareness with the result being improved return on investment for your advertising dollar.
In order to effectively structure an optimization strategy, we first propose performing an audit to include a marketing survey. We’ll analyze where your business or organization ranks today in terms of on page and off page SEO, keywords, domain authority and brand awareness on social media platforms among countless other metrics.
One of our prime goals will be to minimize bounce rate and improve time-on-site, but equally as important will be to maximize brand awareness across multiple platforms.
You’re already outranking those below you, so our emphasis is focused on those sites that currently outrank yours. What are they spending in terms of advertising dollars and where? How is their site structured differently than yours? Which of their keywords rank well?
Sample of websites that we have developed and maintain
With emphasis to protect the homeowners property during all phases.