Triggers of Influence

There are six “Triggers of Influence. They are:

  1. Reciprocity
  2. Commitment and Consistency
  3. Social Proof
  4. Authority
  5. Liking
  6. Scarcity

Each of them can have an impact on your business, and you’re very likely using at least one of them already in your sales process. This worksheet on this page will help you identify where you can use these triggers to do a better job of converting your leads into customers.

Marketing Survey

Of course, you need to set up a baseline so you can measure the results of your marketing strategies, and toward that end, we’ve included a Marketing Survey to help you get started. Lots of questions, but they’re all important if your goal is to leave nothing on the table for your competition. We delve into your website, email, social media and the list is quite extensive.